The blog I picked to analyze was SHIFT communications. Looking at their page briefly at first, it is very clean looking and organized, making it easy to read their posts and find what you are looking for. By doing it makes the visitors happy because they do not have to struggle with searching just a couple clicks and you have what you want right in front of you to read. Simplicity is key, but you can make it too simple that your blog looks boring otherwise readers won’t be interested and just scroll past which they are almost on the verge of. Looking at one of their blogs it looks boring just a bunch of words and only one picture. They should try to spice it up if they want more readers my ages because I know my peers and they do not like seeing something with just all words. Adding more visuals to break up the text would benefit so it is not just one thing of words. I also like their color scheme with grey, red and black. A simple scheme but appealing, and it doesn’t make the content hard to read which is a good thing. Another thing I saw that I liked was at the end of some of their paragraph’s they would put the last sentence in bold when they would give the most important information or summing up the paragraph. Another thing I thought they could improve was they had over 130 pages of blogs and the only way you could find the blog you want was to search it in the search bar but if you didn’t know the tittle you would have to go through each page. By making categories they each blog could fit in would make it easier to search and find the one you want.

Overall it is a good blog. They keep it very simple maybe almost too simple, but they want to get the information out, so I understand but spice it up a little bit. I’ll be sure to remember to keep my blogs simple and have a good color scheme, so the text is easy to read.